For over 10 years, I have worked with a branding firm, design studios and advertising agencies. Currently, I am an independent Art Director and was most recently with WilsonRMS, a full-service direct marketing agency. Preceding this, I was the Creative Director at Kass Uehling, a firm specializing in corporate identity, web and print communications. My prior experience spans all media types ranging from traditional print to online and environmental. Being a brand consultant, I was responsible for ensuring that all client communications adhered to brand standards whether existing or in development. Working closely with my clients, we determined their brand and marketing strategies and created campaigns to ensure clear and consistent messaging. In the area of print, I have taken most from concept to final implementation. My responsibilities included developing the overall design concept, working with writers and printers, and selecting appropriate illustrations and photography. I also managed the teams of designers and production artists, ensuring a high level of quality was maintained. As such, I am not only highly conversant with the print process but also possess a keen eye for colors and typography.

With regards to the online and interactive arena, I have worked on all aspects, from initial concept to production and development. In addition, I was responsible for conducting needs analysis, writing functional specifications, translating wireframes and determining the information architecture. I also oversaw the teams of designers and developers that implemented these sizeable web sites. Consequently, I am well versed with web development and possess extensive knowledge of the best practices for user interface design and of creating engaging user experiences. Additionally, I have directed and designed brand standards for many of my corporate clients with a number cumulating in the creation of online brand resources including brand management systems. I therefore understand the value of maintaining and increasing brand equity and ensuring all communications and developments are on-brand. My corporate clients include Deloitte, ACE Group, TXU, Verizon, Charter Communications and Exelon Corporation.